Strategy

Strategy is the art of defining an effective plan to reach and persuade a customer to buy a product or service. Working with you, Shape will analyse your client base and their buying trends against those of your competitors. Strengths and weaknesses will be revealed; avenues explored; opportunities unearthed; and budgets defined. Shake it all together and Shape will revive your business, or lay strong foundations for a new business.

Positioning.

How does the world view you? Drowning out the grey noise and being heard is all about brand positioning: it establishes an emotional connection with your customers.

User Profiles and Journeys.

Draw the bow and aim straight. Shape’s analysis of customer segmentation is applied to user profiles in your target market to learn how they may interact with a brand. Knowing what it is your customers are losing sleep over allows you to be the fixer, by responding in a targeted manner.

Competitive Audit.

Where am I and how did I get here? Not an easy question and one that Shape will address through a thorough competitive analysis to identify strengths and weaknesses and the competitive landscape. An understanding of the market is critical for you to make the right decisions to grow and evolve your business. See the green light, not the crossroads.

Brand Attributes.

The sum of the brand’s parts is its attributes – those characteristics that allow us to identify one brand from another: personality, functionality, and physical traits through imagery, language, actions, and subliminal assumptions.

Positioning.

How does the world view you? Drowning out the grey noise and being heard is all about brand positioning: it establishes an emotional connection with your customers.

User Profiles and Journeys.

Draw the bow and aim straight. Shape’s analysis of customer segmentation is applied to user profiles in your target market to learn how they may interact with a brand. Knowing what it is your customers are losing sleep over allows you to be the fixer, by responding in a targeted manner.

Competitive Audit.

Where am I and how did I get here? Not an easy question and one that Shape will address through a thorough competitive analysis to identify strengths and weaknesses and the competitive landscape. An understanding of the market is critical for you to make the right decisions to grow and evolve your business. See the green light, not the crossroads.

Brand Attributes.

The sum of the brand’s parts is its attributes – those characteristics that allow us to identify one brand from another: personality, functionality, and physical traits through imagery, language, actions, and subliminal assumptions.

M  0414 851 787

 

            

©2018 SHAPE CREATIVE AGENCY

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Home          Capabilities          Projects          Studio          Contact

M  0414 851 787

 

            

©2018 SHAPE CREATIVE AGENCY